Blue Collar thinking vs Real Opportunity
Hello, It’s been a long time since I have posted anything. I have been busy doing the job of selling and helping our company get going with the new economy and enjoying the success we have had for the past few years. My what a difference a business driven President makes.
Our business in telecommunications has gone through drastic changes in the past few years and we have been adapting to those changes with our customers. In the past you were tethered to a telephone on a desk and we had a policy of helping people only when they called and didn’t really have a system setup for texting or email response. I know you can say get in the 21st century already but our industry was not really setup well to be accomodating.
Now we are running on all 8 cylinders. So many of our customers are doing their business with a mobile phone all of the time. Some have reduced their phone systems size or in some cases eliminated them. We believe that just as we didn’t embrace email and texting, those businesses will be stuck in the state of itty bitty business. If you are selling a product, you need talent to promote it with voice, video, and personal connections. Just one of those is not enough. Embracing all technology is the ticket to success.
Blue collar thinking for sales just doesn’t work and here is why. When you are dead set on a plan that is full of fixed hours, days, and a sense of entitlement for work you have done, then you are not selling but just working.
When you get paid by the hour for just being there then that ain’t selling. Look for an opportunity that pays you for your results and you will be on the way to living the dream. Why would you spend 8 hours a day showing up for a job just to have the misguided feeling of security satisfy you. Nothing is secure in this world. If you want to hear God laugh just tell him your concrete plans.
So many companies were started with just an idea that if you build a better mousetrap the consumer will beat a path to your door. That ain’t how it works. You have to promote, demonstrate, and repeat the benefits of that mousetrap even if it is better. Even the word better is subjective.
If you want to achieve professionalism in sales, ditch the Blue Collar thoughts. They are fine for a worker bee and I am not talking down about blue collar workers, because a highly skilled worker is in demand. Some of us should be a worker bee rather than in sales, but if you are in sales you need to concentrate on getting results via your selling skills and you will never have to work a day in your life if you enjoy selling.
my 2 cents FWIW.
FTS (Free Tip Saturday)
Call on your previous customers to say hello. Don’t go in trying to sell them anything. Go in with the goal of making their day a little better. They will appreciate it and it will help you too. Just do it once a day to one customer. Usually at the end of the day is more effective.